The Role Demographics Have on Customer Involvement in Obtaining a Hotel Discount and Implications for Hotel Revenue Management Strategy [Summary]
| dc.contributor.author | Lee, Seung Hyun | en |
| dc.contributor.author | Bai, Billy | en |
| dc.contributor.author | Murphy, Kevin S. | en |
| dc.date.accessioned | 2018-12-11T13:11:12Z | en |
| dc.date.available | 2018-12-11T13:11:12Z | en |
| dc.date.issued | 2012-06-15 | en |
| dc.description.abstract | This study attempted to focus attention back on identifying consumers based on certain demographics. The purpose of this study was to examine the role of gender, age, education, and income in influencing consumer's level of involvement in obtaining a hotel discount. | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | http://hdl.handle.net/10919/86339 | en |
| dc.language.iso | en_US | en |
| dc.publisher | Virginia Tech | en |
| dc.rights | Creative Commons Attribution 4.0 International | en |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en |
| dc.subject | price promotion | en |
| dc.subject | demographics | en |
| dc.subject | revenue management | en |
| dc.subject | customer involvement | en |
| dc.title | The Role Demographics Have on Customer Involvement in Obtaining a Hotel Discount and Implications for Hotel Revenue Management Strategy [Summary] | en |
| dc.title.serial | Journal of Hospitality Marketing & Management | en |
| dc.type | Summary | en |
| dc.type.dcmitype | Text | en |