The perceived effectiveness of social couponing campaigns for hotels in Italy

dc.contributor.author	Cassia, Fabio	en
dc.contributor.author	Magno, Francesca	en
dc.contributor.author	Ugolini, Marta	en
dc.date.accessioned	2017-11-17T23:51:07Z	en
dc.date.available	2017-11-17T23:51:07Z	en
dc.date.issued	2015	en
dc.description.abstract	The purpose of this paper is to analyze the effectiveness of social couponing campaigns for hotels. In particular, the perceived effectiveness related to four specific objectives is explored (acquiring and retaining new customers, building brand awareness, balancing seasonality and stimulating demand among existing customers).	en
dc.description.notes	1598-1617	en
dc.format.mimetype	application/pdf	en
dc.identifier.doi	https://doi.org/10.1108/IJCHM-02-2014-0090	en
dc.identifier.issue	27	en
dc.identifier.uri	http://hdl.handle.net/10919/80435	en
dc.identifier.volume	(7)	en
dc.language.iso	en	en
dc.publisher	Emerald Group Publishing Limited	en
dc.rights	In Copyright	en
dc.rights.uri	http://rightsstatements.org/vocab/InC/1.0/	en
dc.subject	Tourism	en
dc.subject	Hotels	en
dc.subject	Daily deals	en
dc.subject	Groupon	en
dc.subject	Marketing promotions	en
dc.subject	Online coupons	en
dc.title	The perceived effectiveness of social couponing campaigns for hotels in Italy	en
dc.title.serial	international Journal of Contemporary Hospitality Management	en
dc.type	Article - Refereed	en
dc.type.dcmitype	Text	en

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