Hoteliers adjust loyalty programs to attract and engage leisure travelers
TR Number
Date
2022-01-31
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Travel Weekly
Abstract
The Americas Lodging and Investment Summit was held in Los Angeles and it seems that 2022 will be a year of widespread changes to loyalty programs with fierce competition. Covid 19 has played a role in blending the guest mix and the programs are now due for a revamp.
Description
Keywords
Guest loyalty programs, American Lodging and Investment Summit 2022, 2022 American Hotel and Lodging Association State of the Industry Report, Leisure travelers, MGM Rewards