The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors [Summary]

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dc.contributor.authorBai, Billyen
dc.contributor.authorLaw, Roben
dc.contributor.authorWen, Ivanen
dc.date.accessioned2017-12-25T00:38:57Zen
dc.date.available2017-12-25T00:38:57Zen
dc.date.issued2008-09en
dc.description.abstractWith the increasing popularity of online shopping and being the most populated country in the world, China is one of the major online markets now and is likely to become the largest market in the future. In the academic literature, website quality has generally been recognized as a critical step to drive business online. As such, numerous studies have been devoted to website quality and evaluations. Research efforts are, however, in need of understanding the use of websites in regards to online customers’ behavior, especially Chinese customers. This study developed and empirically tested a conceptual model of the impact of website quality on customer satisfaction and purchase intentions. Results indicated that website quality has a direct and positive impact on customer satisfaction, and that customer satisfaction has a direct and positive impact on purchase intentions. While the influence of website quality on purchase intentions exists, customer satisfaction does significantly mediate this effect. Drawing on the empirical findings, managerial implications and recommendations for future research are offered.en
dc.description.notesPages 391-402en
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/10919/81424en
dc.language.isoenen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectChinese online visitorsen
dc.subjectCustomer satisfactionen
dc.subjectPurchase intentionsen
dc.subjectWebsite qualityen
dc.subjecthotelen
dc.subjectsalesen
dc.titleThe impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors [Summary]en
dc.title.serialInternational Journal of Hospitality Managementen
dc.typeSummaryen
dc.type.dcmitypeTexten

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Summaries of Academic Articles on Research in Hospitality (Feiertag Collection)