The dimensions of hotel customer ratings that boost RevPAR [Summary]


Online ratings provide valuable information to operators. However, the use of this information for revenue maximization purposes remains at a moot point. This article proposes a new method to decompose ratings based on their relevance to hotel performance. From a methodological standpoint, we propose a multi-criteria decision analysis approach. The empirical validation includes two independent data sources, online ratings from and RevPAR data from STR.

Online ratings, Hotel attributes, RevPAR, PROMETHEE, Multi-criteria decision analysis