Does advertising spending improve sales performance? [Summary]
dc.contributor.author | Josiassen, Alexander | en |
dc.contributor.author | Mattila, Anna S. | en |
dc.contributor.author | Assaf, A. George | en |
dc.date.accessioned | 2017-08-20T22:35:34Z | en |
dc.date.available | 2017-08-20T22:35:34Z | en |
dc.date.issued | 2015-07 | en |
dc.description.abstract | Hotel managers and investors commonly analyze the impact of advertising spending on firm performance. This paper investigates such an impact using a comprehensive framework incorporating the moderating effects of hotel size and star ratings. | en |
dc.description.notes | Pages 161-166 | en |
dc.format.mimetype | application/pdf | en |
dc.identifier.uri | http://hdl.handle.net/10919/78717 | en |
dc.language.iso | en_US | en |
dc.publisher | Virginia Tech | en |
dc.rights | Creative Commons Attribution 4.0 International | en |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en |
dc.subject | Advertising spending | en |
dc.subject | Sales performance | en |
dc.subject | Star rating | en |
dc.subject | Dynamic | en |
dc.subject | frontier | en |
dc.subject | modelling | en |
dc.subject | Hospitality sales | en |
dc.title | Does advertising spending improve sales performance? [Summary] | en |
dc.title.serial | International Journal of Hospitality Management | en |
dc.type | Summary | en |
dc.type.dcmitype | Text | en |