Impact of hotel website quality on online booking intentions: eTrust as a mediator [Summary]
| dc.contributor.author | Wang, Liang | en |
| dc.contributor.author | Law, Rob | en |
| dc.contributor.author | Guillet, Basak Denizci | en |
| dc.contributor.author | Hung, Kam | en |
| dc.contributor.author | Fong, Davis Ka Chio | en |
| dc.date.accessioned | 2017-08-17T03:13:21Z | en |
| dc.date.available | 2017-08-17T03:13:21Z | en |
| dc.date.issued | 2015-05 | en |
| dc.description.abstract | Growing competitiveness in the marketplace pushes hoteliers to fully take advantage of their websites as a marketing tool. This study proposed that a trusting relationship with customers could be developed by investing in hotel website development. A research model that incorporates hotel website quality, eTrust, and online booking intentions was put forward. The software AMOS 20.0 was adopted to analyze the proposed inter-variable relationships. Statistical results demonstrated that hotel website quality is a strong predictor of eTrust which then also mediates the relationship between website quality and consumers’ online booking intentions. | en |
| dc.description.notes | Pages 108-11 | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | http://hdl.handle.net/10919/78708 | en |
| dc.language.iso | en_US | en |
| dc.publisher | Virginia Tech | en |
| dc.rights | Creative Commons Attribution 4.0 International | en |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en |
| dc.subject | Hotel website quality | en |
| dc.subject | eTrust | en |
| dc.subject | Online booking intentions | en |
| dc.subject | Mediation effect | en |
| dc.subject | sales | en |
| dc.subject | hospitality sales | en |
| dc.title | Impact of hotel website quality on online booking intentions: eTrust as a mediator [Summary] | en |
| dc.title.serial | International Journal of Hospitality Management | en |
| dc.type | Summary | en |
| dc.type.dcmitype | Text | en |