Turning Hotel Employees into Brand Champions: The Roles of Well-Connected Leaders and Organizational Identification [Summary]
| dc.contributor.author | Nunes, Thais | en |
| dc.date.accessioned | 2019-03-11T12:01:14Z | en |
| dc.date.available | 2019-03-11T12:01:14Z | en |
| dc.date.issued | 2019-03-08 | en |
| dc.description.abstract | Employees’ positive word of mouth (WOM) about hotel brands has a profound impact on customer choice and hotel effectiveness. On the basis of social identity theory and social information processing theory, we posit a moderated mediation model wherein hotel supervisors’ organizational identification (OI) increases their subordinates’ engagement in positive WOM behavior by enhancing subordinates’ OI... | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | http://hdl.handle.net/10919/88394 | en |
| dc.language.iso | en_US | en |
| dc.publisher | Virginia Tech | en |
| dc.rights | Creative Commons Attribution 3.0 United States | en |
| dc.rights.uri | http://creativecommons.org/licenses/by/3.0/us/ | en |
| dc.subject | hotel employees | en |
| dc.subject | leader-leader exchange | en |
| dc.subject | organizational identification | en |
| dc.subject | positive word of mouth | en |
| dc.title | Turning Hotel Employees into Brand Champions: The Roles of Well-Connected Leaders and Organizational Identification [Summary] | en |
| dc.type | Summary | en |
| dc.type.dcmitype | Text | en |