Understanding Discount Program Risk in Hospitality: A Monte Carlo Approach [Summary]

dc.contributor.authorPhilande, Kahlilen
dc.contributor.authorRaab, Carolaen
dc.contributor.authorBerezan, Orieen
dc.date.accessioned2019-02-19T20:30:09Zen
dc.date.available2019-02-19T20:30:09Zen
dc.date.issued2019-02-19en
dc.description.abstractThis study exhibits the usefulness of simulation analysis in understanding discount program risk from hospitality consumer behavior. A comprehensive review of hospitality discount programs, discussion of the methodological approach, and potential extensions of the technique is provided, along with applications to hypothetical restaurant and casino discount programs. We show changes from complex consumer behavior that are difficult to directly measure or forecast with traditional methods.en
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/10919/87725en
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectdiscount programsen
dc.subjectMonte Carloen
dc.subjectrisk analysisen
dc.subjectconsumer behavioren
dc.subjectrestauranten
dc.subjectgamblingen
dc.titleUnderstanding Discount Program Risk in Hospitality: A Monte Carlo Approach [Summary]en
dc.typeSummaryen
dc.type.dcmitypeTexten

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