Understanding Discount Program Risk in Hospitality: A Monte Carlo Approach [Summary]
| dc.contributor.author | Philande, Kahlil | en |
| dc.contributor.author | Raab, Carola | en |
| dc.contributor.author | Berezan, Orie | en |
| dc.date.accessioned | 2019-02-19T20:30:09Z | en |
| dc.date.available | 2019-02-19T20:30:09Z | en |
| dc.date.issued | 2019-02-19 | en |
| dc.description.abstract | This study exhibits the usefulness of simulation analysis in understanding discount program risk from hospitality consumer behavior. A comprehensive review of hospitality discount programs, discussion of the methodological approach, and potential extensions of the technique is provided, along with applications to hypothetical restaurant and casino discount programs. We show changes from complex consumer behavior that are difficult to directly measure or forecast with traditional methods. | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | http://hdl.handle.net/10919/87725 | en |
| dc.language.iso | en_US | en |
| dc.publisher | Virginia Tech | en |
| dc.rights | Creative Commons Attribution 4.0 International | en |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en |
| dc.subject | discount programs | en |
| dc.subject | Monte Carlo | en |
| dc.subject | risk analysis | en |
| dc.subject | consumer behavior | en |
| dc.subject | restaurant | en |
| dc.subject | gambling | en |
| dc.title | Understanding Discount Program Risk in Hospitality: A Monte Carlo Approach [Summary] | en |
| dc.type | Summary | en |
| dc.type.dcmitype | Text | en |