A Multicomponent Initiative to Increase Nutrition Outreach in the East End Neighborhood of Richmond, Virginia

Access to healthy food is imperative to support the health of individuals and communities. However, structural inequities have resulted in reduced food access and higher rates of chronic disease in low-income communities. In the East End of Richmond, Virginia, a historically redlined area of the city, residents have reduced healthy food access and experience consequent health disparities. Multiple organizations, food pantries, and urban agriculture initiatives are working to mitigate these food access issues. Bon Secours Community Outreach is aiming to implement nutrition programming in the East End that complements these assets and promotes healthy food access. This project aimed to pilot various nutrition outreach approaches, initiate community engagement, and collect feedback from community members to inform future programming. Nutrition outreach initiatives were adapted to three food access sites including a food pantry, grocery store, and a mobile market to engage with East End residents. Feedback was collected to assess residents’ perceptions on healthy eating behaviors and their preferences around nutrition programming. Engagement levels and feedback collection were highest at the grocery store. Participants indicated preferences for receiving nutrition education from media sources, within community-based spaces, and from medical professionals. A pilot nutrition workshop was implemented that included nutrition education and a cooking demonstration. A Bon Secours dietitian and community health worker provided feedback to revise the workshop for future implementation. This project initiated the first step in community engagement and trialing outreach approaches to inform future nutrition programming.