Marketing researcher sheds new light on rewards programs
| dc.contributor.author | Ho, Sookhan | en |
| dc.coverage.spatial | Blacksburg, Va. | en |
| dc.date.accessioned | 2015-10-29T21:46:39Z | en |
| dc.date.available | 2015-10-29T21:46:39Z | en |
| dc.date.issued | 2010-10-26 | en |
| dc.description.abstract | A new study by Rajesh Bagchi, assistant professor of marketing in the Pamplin College of Business, sheds new light on loyalty or rewards programs, used by airlines, hotels, and other businesses to promote customer allegiance. | en |
| dc.format.mimetype | text/html | en |
| dc.identifier.uri | http://hdl.handle.net/10919/63728 | en |
| dc.publisher | Virginia Tech. University Relations | en |
| dc.rights | In Copyright | en |
| dc.rights.holder | Virginia Tech. University Relations | en |
| dc.rights.uri | http://rightsstatements.org/vocab/InC/1.0/ | en |
| dc.subject | Pamplin College of Business | en |
| dc.title | Marketing researcher sheds new light on rewards programs | en |
| dc.type | Press release | en |
| dc.type.dcmitype | Text | en |