Marketing researcher sheds new light on rewards programs

dc.contributor.authorHo, Sookhanen
dc.coverage.spatialBlacksburg, Va.en
dc.date.accessioned2015-10-29T21:46:39Zen
dc.date.available2015-10-29T21:46:39Zen
dc.date.issued2010-10-26en
dc.description.abstractA new study by Rajesh Bagchi, assistant professor of marketing in the Pamplin College of Business, sheds new light on loyalty or rewards programs, used by airlines, hotels, and other businesses to promote customer allegiance.en
dc.format.mimetypetext/htmlen
dc.identifier.urihttp://hdl.handle.net/10919/63728en
dc.publisherVirginia Tech. University Relationsen
dc.rightsIn Copyrighten
dc.rights.holderVirginia Tech. University Relationsen
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectPamplin College of Businessen
dc.titleMarketing researcher sheds new light on rewards programsen
dc.typePress releaseen
dc.type.dcmitypeTexten
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