Enhancing Hotel Employees' Brand Understanding and Brand-Building Behavior in China [Summary]
| dc.contributor.author | Nunes, Thais | en |
| dc.date.accessioned | 2019-03-04T13:12:03Z | en |
| dc.date.available | 2019-03-04T13:12:03Z | en |
| dc.date.issued | 2019-03-01 | en |
| dc.description.abstract | To participate effectively in the present Chinese hotel market, multinational companies must achieve a competitive advantage, which they attain by building the brand. This study promotes employee brand understanding as a precursor to positive brand-building behavior. | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | http://hdl.handle.net/10919/88048 | en |
| dc.language.iso | en_US | en |
| dc.publisher | Virginia Tech | en |
| dc.rights | Creative Commons Attribution 3.0 United States | en |
| dc.rights.uri | http://creativecommons.org/licenses/by/3.0/us/ | en |
| dc.subject | hotel | en |
| dc.subject | international brand management | en |
| dc.subject | employees | en |
| dc.subject | china | en |
| dc.title | Enhancing Hotel Employees' Brand Understanding and Brand-Building Behavior in China [Summary] | en |
| dc.type | Summary | en |
| dc.type.dcmitype | Text | en |