Management strategies of the financial-economical crisis in the hotel’s domain

dc.contributor.authorIordache, Carmenen
dc.date.accessioned2018-10-26T21:07:03Zen
dc.date.available2018-10-26T21:07:03Zen
dc.date.issued2013en
dc.description.abstractDuring the crises period, the advertising budgets in the hotel’s domain are considerable reducing. If, in the beginning, the hotels offer important sums to promote the brand’s image, with the aim of going public, during the crises period they focuses on tactical and advertising campaigns. Realizing the place and the role of the hotel’s industry like a part of the tourist activity, this paper wants to tap the responsible management problem of the financialeconomical crises which affects the demand’s size for the tourist services, generally, and for the hotels’ ones, speciallyen
dc.identifier.issue9en
dc.identifier.urihttp://hdl.handle.net/10919/85560en
dc.identifier.volume20en
dc.language.isoenen
dc.publisherTheoretical and Applied Economicsen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjecthotels’s industryen
dc.subjectcrisesen
dc.subjectanti-crises strategiesen
dc.titleManagement strategies of the financial-economical crisis in the hotel’s domainen
dc.typeArticleen
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