Management strategies of the financial-economical crisis in the hotel’s domain

dc.contributor.author	Iordache, Carmen	en
dc.date.accessioned	2018-10-26T21:07:03Z	en
dc.date.available	2018-10-26T21:07:03Z	en
dc.date.issued	2013	en
dc.description.abstract	During the crises period, the advertising budgets in the hotel’s domain are considerable reducing. If, in the beginning, the hotels offer important sums to promote the brand’s image, with the aim of going public, during the crises period they focuses on tactical and advertising campaigns. Realizing the place and the role of the hotel’s industry like a part of the tourist activity, this paper wants to tap the responsible management problem of the financialeconomical crises which affects the demand’s size for the tourist services, generally, and for the hotels’ ones, specially	en
dc.identifier.issue	9	en
dc.identifier.uri	http://hdl.handle.net/10919/85560	en
dc.identifier.volume	20	en
dc.language.iso	en	en
dc.publisher	Theoretical and Applied Economics	en
dc.rights	In Copyright	en
dc.rights.uri	http://rightsstatements.org/vocab/InC/1.0/	en
dc.subject	hotels’s industry	en
dc.subject	crises	en
dc.subject	anti-crises strategies	en
dc.title	Management strategies of the financial-economical crisis in the hotel’s domain	en
dc.type	Article	en