OTA call center outsells, outservices big brands

dc.contributor.authorKennedy, Dougen
dc.date.accessioned2017-11-26T04:03:07Zen
dc.date.available2017-11-26T04:03:07Zen
dc.date.issued2016-03en
dc.description.abstractIn an experiment comparing how call center staff interact with potential guests, employees at one OTA won out over hotel companies. As a hotel industry trainer, I have to admit being biased toward booking directly with hotels or hotel brands versus going through third parties such as online travel agencies. However, in my family and social network, I have encountered plenty of raving fans who are more loyal to their preferred OTA than anyone hotel brand.en
dc.description.notes23 MARCH 2016 8:39 AMen
dc.identifier.urihttp://hdl.handle.net/10919/80484en
dc.identifier.urlhttp://www.hotelnewsnow.com/Articles/34342/OTA-call-center-outsells-outservices-big-brandsen
dc.language.isoen_USen
dc.publisherHotel News Nowen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectpotential guestsen
dc.subjectOTAen
dc.subjectonline travel agenciesen
dc.subjectHotel reservationen
dc.subjectHospitality salesen
dc.titleOTA call center outsells, outservices big brandsen
dc.typeArticleen

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