The Business Events Industry Recovery: Two Different Views

The Professional Convention Management Association outlined two very different viewpoints that event professionals have moving into 2021 and live events. One viewpoint by Daniel Levine highlighted the prediction that live events will draw more attention towards the end of 2021 than they did in 2019. Kevin Molesworth contradicted Levine's prediction with the reality of event professionals' liability and lack of current budgets from the economic devastation from COVID-19. Although both viewpoints differ, both professionals agree that live events will be back, but it is just a matter of when that will happen in real time.