Effects of crowdvoting on hotels: the Booking.com case [Summary]
TR Number
Date
2017
Journal Title
Journal ISSN
Volume Title
Publisher
Virginia Tech
Abstract
This paper aims to define and demonstrate the importance of crowdsourcing for the improvement of diverse functions of hotels, the advantages and disadvantages of this technique and, specifically, the relevance of crowdvoting for enhancing hotel sales, and diverse hotel performance dimensions.
Description
Keywords
Performance, PLS, Crowdsourcing, Booking.com, Crowdvoting, New business models, hospitality sales, sales