The impact of online user reviews on hotel room sales [Summary]
| dc.contributor.author | Ye, Qiang | en |
| dc.contributor.author | Law, Rob | en |
| dc.contributor.author | Gu, Bin | en |
| dc.date.accessioned | 2017-09-28T17:53:46Z | en |
| dc.date.available | 2017-09-28T17:53:46Z | en |
| dc.date.issued | 2009 | en |
| dc.description.abstract | Despite hospitality and tourism researchers’ recent attempts at examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, we conduct a study to empirically investigate the impact of online consumer-generated reviews on hotel room sales. Utilizing data collected from the largest travel website in China, we develop a fixed effect log-linear regression model to assess the influence of online reviews on the number of hotel room bookings. Our results indicate a significant relationship between online consumer reviews and business performance of hotels | en |
| dc.description.notes | 180-182. | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | http://hdl.handle.net/10919/79437 | en |
| dc.language.iso | en_US | en |
| dc.publisher | Virginia Tech | en |
| dc.rights | Creative Commons Attribution 4.0 International | en |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en |
| dc.subject | Online reviews | en |
| dc.subject | Online sales | en |
| dc.subject | Hotel | en |
| dc.subject | Hotel sales | en |
| dc.title | The impact of online user reviews on hotel room sales [Summary] | en |
| dc.title.serial | International Journal of Hospitality Management | en |
| dc.type | Summary | en |
| dc.type.dcmitype | Text | en |