Predictors of avoidance towards personalization of restaurant smartphone advertising [Summary]
| dc.contributor.author | Honerkamp, Vincent | en |
| dc.date.accessioned | 2020-03-22T03:53:04Z | en |
| dc.date.available | 2020-03-22T03:53:04Z | en |
| dc.date.issued | 2020-03-17 | en |
| dc.description.abstract | This paper aims to examine the effect of privacy concern, irritation and personalization on Millennials’ perceptions of personalized smartphone advertising avoidance in a restaurant context. The hospitality industry has witnessed a huge surge in mobile activity over the past few years. Mobility opens up a new communication channel and allows industry to connect with their guests in a more personalized way. However, not all customers welcome the personalized advertisements. | en |
| dc.identifier.uri | http://hdl.handle.net/10919/97429 | en |
| dc.language.iso | en | en |
| dc.publisher | Virginia Tech | en |
| dc.rights | Creative Commons Attribution 4.0 International | en |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en |
| dc.subject | millennial | en |
| dc.title | Predictors of avoidance towards personalization of restaurant smartphone advertising [Summary] | en |
| dc.type | Summary | en |
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