Dynamic pricing strategies: Evidence from European hotels

dc.contributor.authorAbrate, Grazianoen
dc.contributor.authorFraquelli, Giovannien
dc.contributor.authorViglia, Giampaoloen
dc.date.accessioned2018-11-08T01:58:04Zen
dc.date.available2018-11-08T01:58:04Zen
dc.date.issued2012en
dc.description.abstractHow much do hoteliers actually make use of dynamic pricing strategies? We collected data on the price of a single room booked in advance (from three months to a single day), from almost 1000 hotels in eight European capital cities. Pricing strategies were analyzed by means of descriptive statistics, box plots and econometric panel data techniques. The empirical results show that the inter-temporal pricing structure primarily depends on the type of customer, the star rating and the number of suppliers with available rooms.en
dc.identifier.urihttp://hdl.handle.net/10919/85790en
dc.language.isoenen
dc.publisherInternational Journal of Hospitality Managementen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjecthotel industryen
dc.subjectdynamic pricingen
dc.subjectcustomer heterogeneityen
dc.titleDynamic pricing strategies: Evidence from European hotelsen
dc.typeArticle - Refereeden

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