The Financial Argument for a Diverse Client Base
TR Number
Date
2020-12-17
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Travel Weekly
Abstract
With the growth in population percentage of the black and Hispanic communities in the U.S., along with the projected decrease in white only population, it is only good business to expand and grow your client base to be more diverse. The changing demographics also mean that social media will continue to play a huge role in a companies perception based on the diversity of their shared media photos and posts.
Description
Keywords
Diverse client base, Black leisure travel, Black travel alliance, Black travel and tourism economy