The Financial Argument for a Diverse Client Base

TR Number

Date

2020-12-17

Journal Title

Journal ISSN

Volume Title

Publisher

Travel Weekly

Abstract

With the growth in population percentage of the black and Hispanic communities in the U.S., along with the projected decrease in white only population, it is only good business to expand and grow your client base to be more diverse. The changing demographics also mean that social media will continue to play a huge role in a companies perception based on the diversity of their shared media photos and posts.

Description

Keywords

Diverse client base, Black leisure travel, Black travel alliance, Black travel and tourism economy

Citation