Luxe for less: how do consumers react to luxury hotel price promotions? The moderating role of consumers’ need for status [Summary]

dc.contributor.author	Wan, Yang	en
dc.contributor.author	Lu, Zhang	en
dc.contributor.author	Mattila, Anna S.	en
dc.date.accessioned	2017-09-09T18:11:46Z	en
dc.date.available	2017-09-09T18:11:46Z	en
dc.date.issued	2016	en
dc.description.abstract	As an emerging distribution channel, online discount websites are gaining popularity among luxury hotels. However, little guidance on the effectiveness of such price promotions in luxury hotels is provided in the extant literature. Building on the status consumption theories, we examine the joint effects of price promotions and need for status (NFS) on consumers’ attitudes toward the hotel as well as their intentions to return.	en
dc.description.notes	82-92.	en
dc.format.mimetype	application/pdf	en
dc.identifier.uri	http://hdl.handle.net/10919/78853	en
dc.language.iso	en_US	en
dc.publisher	Virginia Tech	en
dc.rights	Creative Commons Attribution 4.0 International	en
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	en
dc.subject	luxury hotel	en
dc.subject	price promotions	en
dc.subject	status consumption	en
dc.subject	need for status	en
dc.subject	hotel sales	en
dc.title	Luxe for less: how do consumers react to luxury hotel price promotions? The moderating role of consumers’ need for status [Summary]	en
dc.title.serial	Cornell Hospitality Quarterly	en
dc.type	Summary	en
dc.type.dcmitype	Text	en

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