Fundamentals of Business

Abstract

Fundamentals of Business (2016) is an openly licensed (CC BY NC SA 3.0) textbook designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business. A new version of this book was released in August 2018. See http://hdl.handle.net/10919/84848 for more details. If you are an instructor reviewing, adopting, or adapting this textbook, please help us understand a little more about your use by filling out this form http://bit.ly/business-interest. Share and find ancillary resources for this book at OER Commons. Questions? Comments? Did you adopt this book? Please contact the project manager at openeducation@vt.edu. A testbank is now available by request for this book. The testbank is available to any instructor who has adopted Fundamentals of Business in their course. This work is a project of University Libraries and the Pamplin College of Business, Virginia Tech. Lead: Stephen J. Skripak (adapter) Contributors: Richard Parsons, Anastasia Cortes, Anita Walz Layout: Anastasia Cortes Selected graphics: Brian Craig http://bcraigdesign.com Cover design: Trevor Finney Student Reviewers: Jonathan De Pena, Nina Lindsay, Sachi Soni Project Manager: Anita Walz Editable files are available in MSWord in the .zip folder. Please view the README.txt file within this zipped collection. Print-on-demand softcover versions of this work are available at the cost of manufacturing and shipping from Lulu Press: color | black & white. Selected graphics produced by Brian Craig are available CC BY 4.0 via WikimediaCommons. ISBN: (B&W): 978-0-9979201-1-6 ISBN: (Color): 978-0-9979201-0-9 Table of Contents Preface: Teamwork in Business Chapter 1: The Foundations of Business Chapter 2: Economics and Business Chapter 3: Ethics and Social Responsibility Chapter 4: Business in a Global Environment Chapter 5: Forms of Business Ownership Chapter 6: Entrepreneurship: Starting a Business Chapter 7: Management and Leadership Chapter 8: Structuring Organizations Chapter 9: Operations Management Chapter 10: Motivating Employees Chapter 11: Managing Human Resources Chapter 12: Union/Management Issues Chapter 13: Marketing: Providing Value to Customers Chapter 14: Pricing Strategy Chapter 15: Hospitality and Tourism Chapter 16: Accounting and Financial Information Chapter 17: Personal Finances To request access to the permissions files, please contact vtechworks@vt.edu.