Embracing self service technology for hotel productivity growth

Neo, Kee Chuan

Embracing self service technology for hotel productivity growth

dc.contributor.author	Neo, Kee Chuan	en
dc.date.accessioned	2018-10-27T02:42:44Z	en
dc.date.available	2018-10-27T02:42:44Z	en
dc.date.issued	2010	en
dc.description.abstract	This paper explores the various ways in which self-service technology (SST), if employed by the hotel industry, can actually contribute to the productivity growth in Singapore. The study provides an understanding of customer’s technology acceptance and readiness by utilizing the two widely extended and accepted approaches, Technology Readiness Index (TRI) and Technology acceptance model (TAM). The study also evaluated the four common self-service technology channels: electronic kiosks, the Internet, mobile devices, and the telephone applications. From an investigation on past studies, it is found that Singapore is receptive to self-service technology. Self-service technology thus could bring a highly respectable return on investment (ROI) to the Singapore’s hotel industry, as illustrated by ROI models in this paper. Moreover, hotels could leverage on a number of Singapore’s government funding to optimize their investment on SST. With the government’s master plan (iN2015) platform to realize the intelligent nation by 2015, hotels could benefit from the self service technology features that this platform is offering. Various avenues to ride on this platform and recommendations are featured.	en
dc.identifier.uri	http://hdl.handle.net/10919/85561	en
dc.language.iso	en_US	en
dc.publisher	University of Nevada, Las Vegas	en
dc.rights	In Copyright	en
dc.rights.uri	http://rightsstatements.org/vocab/InC/1.0/	en
dc.subject	hotel productivity	en
dc.subject	Technology	en
dc.subject	hotel leverage	en
dc.title	Embracing self service technology for hotel productivity growth	en
dc.type	Thesis	en