Promoting Patrick County Agriculture by Video: A Case Study

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dc.contributor.authorBunn, Travisen
dc.contributor.committeechairScoggins, Holly L.en
dc.contributor.committeememberLatimer, Joyce G.en
dc.contributor.committeememberGroover, Gordon E.en
dc.contributor.departmentHorticultureen
dc.date.accessioned2015-02-18T19:36:12Zen
dc.date.available2015-02-18T19:36:12Zen
dc.date.issued2013-12en
dc.description.abstractThe purpose of this project was to develop a tool to help raise literacy and awareness of the importance of agriculture and natural resources in Patrick County. With many of today’s younger generation being three or more generations removed from agriculture, there is an increase in need to reach out to everyone not directly tied to some type of agriculture enterprise. With the objective of raising awareness and the importance of agriculture to a Patrick county and the supporting industries as a primary economic driver, a promotional video/DVD was designed and developed explaining these linkages and importance of agriculture to this region of Virginia.en
dc.description.degreeMALSen
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/10919/51482en
dc.language.isoenen
dc.publisherVirginia Techen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectagricultural literacyen
dc.subjectawarenessen
dc.subjectsocial mediaen
dc.subjectmarketingen
dc.titlePromoting Patrick County Agriculture by Video: A Case Studyen
dc.typeVideoen
dc.typeMaster's projecten
dc.type.dcmitypeTexten
thesis.degree.disciplinePlant Science and Pest Managementen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Agricultural and Life Sciencesen

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