The influence of national culture on the strategic use of salesperson pricing authority: A cross-country study within the hotel industry [Summary]

dc.contributor.author	Magnini, Vincent	en
dc.date.accessioned	2018-10-03T15:50:10Z	en
dc.date.available	2018-10-03T15:50:10Z	en
dc.date.issued	2009-03	en
dc.description.abstract	At some hotel properties individual catering sales managers are empowered with the authority to make price adjustments, but at other properties they must ascertain the permission before adjusting prices. This research collected and analyzed data from 392 hotels in 28 countries and found that national culture has an influence on the price empowerment decision.	en
dc.format.mimetype	application/pdf	en
dc.identifier.uri	http://hdl.handle.net/10919/85215	en
dc.language.iso	en_US	en
dc.publisher	Virginia Tech	en
dc.rights	Creative Commons Attribution 4.0 International	en
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	en
dc.subject	Catering pricing	en
dc.subject	Hotel pricing	en
dc.subject	National culture	en
dc.subject	Pricing authority	en
dc.subject	Price empowerment	en
dc.title	The influence of national culture on the strategic use of salesperson pricing authority: A cross-country study within the hotel industry [Summary]	en
dc.title.serial	International Journal of Hospitality Management	en
dc.type	Summary	en
dc.type.dcmitype	Text	en

Files

Now showing 1 - 1 of 1

Name:: The influence of national culture on the strategic use of salesperson pricing authority.pdf
Size:: 730.21 KB
Format:: Adobe Portable Document Format

Now showing 1 - 1 of 1