Social Media and eCRM as a Prerequisite for Hotel Success

Milović, Boris

Social Media and eCRM as a Prerequisite for Hotel Success

dc.contributor.author	Milović, Boris	en
dc.date.accessioned	2018-11-05T19:16:31Z	en
dc.date.available	2018-11-05T19:16:31Z	en
dc.date.issued	2012	en
dc.description.abstract	Development of information and communication technology (ICT) has enabled the development of electronic customer relations (eCRM) as a business strategy that uses web technologies for developing the capacity and enabling hotels to engage guests in the strong, personalized and mutually beneficial interactive relationship, and thus increase their profitability and sales efficiency. Internet development has enabled the rapid growth of hotel industry. Today, hotel managers are completely aware of benefits that Internet as a promotion tool offers to their business, and accordingly, they are motivated to create greater awareness of their hotels with the goal of increasing number of guests and improving hotel reputation. This article describes how eCRM strategy is used by hotel managers to promote the hotel, more specifically, how much impact websites, social media and e-mail marketing campaigns have on hotel promotion and business performance.	en
dc.identifier.issue	3	en
dc.identifier.uri	http://hdl.handle.net/10919/85648	en
dc.identifier.url	http://www.ef.uns.ac.rs/mis/archive-pdf/2012%20-%20No3/MIS2012-3-4.pdf	en
dc.identifier.volume	7	en
dc.language.iso	en	en
dc.publisher	Management Information Systems	en
dc.rights	In Copyright	en
dc.rights.uri	http://rightsstatements.org/vocab/InC/1.0/	en
dc.subject	CRM	en
dc.subject	eCRM	en
dc.subject	hotels	en
dc.subject	social media	en
dc.subject	email campaigns	en
dc.subject	hotel website	en
dc.subject	profitability	en
dc.subject	sales increase	en
dc.title	Social Media and eCRM as a Prerequisite for Hotel Success	en
dc.type	Article	en