Emerging sales and marketing challenges in the global hospitality industry: A thematic analysis of customer reviews from the world's top two tourist destinations [Summary]

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dc.contributor.authorRishi, Meghnaen
dc.contributor.authorGaur, Sanjaya S.en
dc.date.accessioned2017-09-28T17:42:33Zen
dc.date.available2017-09-28T17:42:33Zen
dc.date.issued2012en
dc.description.abstractThis paper attempts to identify the emerging themes that can shed light on the sales and marketing issues and challenges being faced by global hospitality organizationsen
dc.description.notes131-149.en
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/10919/79436en
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectGlobal hospitality managementen
dc.subjectSales and marketing issues and challengesen
dc.subjectThematic analysisen
dc.subjectFranceen
dc.subjectUnited States of Americaen
dc.subjectHotelsen
dc.titleEmerging sales and marketing challenges in the global hospitality industry: A thematic analysis of customer reviews from the world's top two tourist destinations [Summary]en
dc.title.serialWorldwide Hospitality and Tourism Themesen
dc.typeSummaryen
dc.type.dcmitypeTexten

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Summaries of Academic Articles on Research in Hospitality (Feiertag Collection)