Pamplin College of Business Strategic Plan, Spring 2025

Abstract

Our strategic plan provides a critical framework to assist an institution as complex and dynamic as Pamplin in reshaping ourselves to meet the future head-on by anticipating the needs of our students and producing high-impact research. It is more than an aspirational document and serves as a strategic road map to guide our decisions as we evaluate opportunities and identify the stepping stones for meaningful growth. This document is the foundation for our Next-Gen Pamplin, a place that prepares visionary leaders, fosters innovative business solutions, and conducts impactful research addressing real-world challenges.

This booklet outlines the first phase of the strategic planning process that brought together approximately 55 members from across the Pamplin community into five strategic teams and tasked them to identify bold ideas and initiatives. The five key areas were: undergraduate education, graduate education, Ph.D. program and research, overall research, and organizational excellence. Each team included faculty at all ranks, Professors of Practice, Instructors, staff, and directors of centers and units, together with the Associate Dean for Strategy, Global Initiatives, and Innovation —and worked under the guidance of designated leaders and co-leaders, alongside the strategic consulting firm Segal.