Wow Bao CEO Geoff Alexander explains benefits of dark-kitchen initiative

Abstract

This article describes how Wow Bao, the fast-casual Asian concept restaurant, got over 100 units in a half year. As the frontier of the dark-kitchen operation, they have considered this concept back in 2019 since their brand has national distribution in order to increase operators' margins and profits. Especially, after the covid, they have great success with college campuses and airports which are asset-light models. The operators of existing restaurants only need a few more assets like packaging and equipment to start a dark kitchen model business.