Revenue Management in China’s Hotel Industry

dc.contributor.author	Li, Wenli	en
dc.date.accessioned	2018-11-02T19:33:58Z	en
dc.date.available	2018-11-02T19:33:58Z	en
dc.date.issued	2011	en
dc.description.abstract	China’s accession to WTO has exposed the local hotel industry to greater competition from foreign companies. Revenue management is a highly suitable management tool to be used by China’s hotel industry to survive in the changing market. This study aims to provide an exploratory study on the difficulties faced and strategies that China’s hotel industry can use to implement revenue management. Based on the review of revenue management, the study discusses the key elements of revenue management in the hotel industry. Then, it explores the barriers to revenue management implementation in China. Finally, the study proposes some strategies that China’s hotel industry can use to overcome these barriers and to implement revenue management effectively	en
dc.identifier.uri	http://hdl.handle.net/10919/85634	en
dc.identifier.volume	3	en
dc.language.iso	en	en
dc.publisher	International Conference on E-business, Management and Economics	en
dc.rights	In Copyright	en
dc.rights.uri	http://rightsstatements.org/vocab/InC/1.0/	en
dc.subject	revenue management	en
dc.subject	hotel industry	en
dc.subject	barriers and strategies	en
dc.title	Revenue Management in China’s Hotel Industry	en
dc.type	Article	en