The Definitive Guide to Black Friday for Hoteliers
| dc.contributor.author | Dimaio, Pete | en |
| dc.date.accessioned | 2021-11-03T19:31:21Z | en |
| dc.date.available | 2021-11-03T19:31:21Z | en |
| dc.date.issued | 2021-10-26 | en |
| dc.description.abstract | TravelBoom, a data-driven marketing solutions company, has compiled a list of helpful tips to create a successful Black Friday/Cyber Monday sales strategy for a hotel. The company provides compelling data, urging hotels to take the post-holiday shopping frenzy as an opportunity to capitalize on sales that can outshine any other sales day for the year. | en |
| dc.description.notes | "our data shows Black Friday sales are effective and allow you to get ahead of the yield management curve. Properties that participate see the highest sales and conversion rates for the entire year. While properties do see a surge in bookings, they don’t see a post-sale lull in conversions. This is a key point and our data over nearly a decade of managing Black Friday sales for clients bears this out" (Dimaio, 2021). | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | http://hdl.handle.net/10919/106508 | en |
| dc.language.iso | en_US | en |
| dc.publisher | Hotel News Resource | en |
| dc.rights | In Copyright (InC) | en |
| dc.rights.uri | http://rightsstatements.org/vocab/InC/1.0/ | en |
| dc.subject | TravelBoom | en |
| dc.subject | Revenue Management | en |
| dc.subject | Black Friday | en |
| dc.subject | Cyber Monday | en |
| dc.subject | Sales Strategies | en |
| dc.title | The Definitive Guide to Black Friday for Hoteliers | en |
| dc.type | Article | en |