The Future of Hotel Revenue Management

Kimes, Sheryl E.

The Future of Hotel Revenue Management

dc.contributor.author	Kimes, Sheryl E.	en
dc.date.accessioned	2018-01-17T23:39:21Z	en
dc.date.available	2018-01-17T23:39:21Z	en
dc.date.issued	2017-01-13	en
dc.description.abstract	A survey of some 400 revenue management (RM) professionals finds that the application of hotel RM has gradually become more strategic and more centralized, but changes in RM practices have come more slowly than expected in the past six years. In particular, an earlier prediction that RM would be applied to all hotel revenue streams remains a work in progress, as does the use of mobile technology and social media as distribution channels. In addition, it is now more common for hotels to establish separate RM departments, as projected. Poll participants in the current research project suggested that, going forward, RM practices will be more fully integrated into all hotel operations, including function space (although these ideas have yet to gain much traction in the industry). These findings represent an update of a similar study on emerging trends in RM conducted by the author in 2010.	en
dc.description.notes	3-10	en
dc.identifier.citation	Kimes, S. E. (2017). The future of hotel revenue management. Cornell Hospitality Report, 17(1), 3-10.	en
dc.identifier.issue	(1)	en
dc.identifier.uri	http://hdl.handle.net/10919/81833	en
dc.identifier.url	http://scholarship.sha.cornell.edu/cgi/viewcontent.cgi?article=1239&context=chrpubs	en
dc.identifier.volume	17	en
dc.language.iso	en_US	en
dc.publisher	Cornell University School of Hotel Administration	en
dc.rights	In Copyright	en
dc.rights.uri	http://rightsstatements.org/vocab/InC/1.0/	en
dc.subject	hotel revenue	en
dc.subject	performance management	en
dc.subject	hotel pricing	en
dc.subject	RevPAR	en
dc.subject	sales	en
dc.subject	centralization	en
dc.title	The Future of Hotel Revenue Management	en
dc.title.serial	Cornell Hospitality Report	en
dc.type	Article	en