Momentum Building for Marriott's Luxury Brand Edition
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TR Number
Date
2021-03-09
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Journal ISSN
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Publisher
CoStar
Abstract
Throughout the pandemic, Marriott has continued to grow it's luxury brand Edition from previous lessons it learned from the devastation that the 09-08 Great Recession reaped on it's luxury pipeline. Edition has 15 properties in it's pipeline to add to it's 11 property portfolio. The occupancy levels of the properties remain the same across the board, but Marriott executives are hopeful the mass vaccination distribution will pick up business.
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Keywords
Marriott International, Operations, Edition, Luxury Pipeline