Advertising Efficiencies In The Hospitality And Tourism Industry [Summary]

dc.contributor.author	Bhagwat, Yatin N.	en
dc.contributor.author	DeBruine, Marinus	en
dc.date.accessioned	2017-12-24T23:59:33Z	en
dc.date.available	2017-12-24T23:59:33Z	en
dc.date.issued	2008-12	en
dc.description.abstract	Advertising provides growth in sales volume for the new products and services. The hospitality industry relies heavily on advertising through travel journals and travel sections of print media, television media, and the Internet. The hospitality industry encompasses hotels, cruise lines, theme parks and holiday resorts. The focus of this paper is to investigate the long-term relationship between accounting defined changes in earnings and changes in advertising expenditure by estimation of the degree of advertising leverage -- a measure similar to the degree of total leverage.	en
dc.description.notes	Hrčak ID: 76294	en
dc.format.mimetype	application/pdf	en
dc.identifier.uri	http://hdl.handle.net/10919/81421	en
dc.language.iso	en	en
dc.publisher	Virginia Tech	en
dc.rights	Creative Commons Attribution 4.0 International	en
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	en
dc.subject	Degree of Advertising Leverage (DAL)	en
dc.subject	hotel industry	en
dc.subject	tourism	en
dc.subject	sales	en
dc.title	Advertising Efficiencies In The Hospitality And Tourism Industry [Summary]	en
dc.title.serial	Acta turistica	en
dc.type	Summary	en
dc.type.dcmitype	Text	en

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