Advertising Efficiencies in the Hospitality and Tourism Industry

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dc.contributor.authorBhagwat, Yatin N.en
dc.contributor.authorDeBruine, Marinusen
dc.date.accessioned2017-12-25T00:09:49Zen
dc.date.available2017-12-25T00:09:49Zen
dc.date.issued2008-12en
dc.description.abstractAdvertising provides growth in sales volume for the new products and services. The hospitality industry relies heavily on advertising through travel journals and travel sections of print media, television media, and the Internet. The hospitality industry encompasses hotels, cruise lines, theme parks and holiday resorts. The focus of this paper is to investigate the long-term relationship between accounting defined changes in earnings and changes in advertising expenditure by estimation of the degree of advertising leverage -- a measure similar to the degree of total leverage.en
dc.description.notesHrčak ID: 76294en
dc.identifier.urihttp://hdl.handle.net/10919/81422en
dc.identifier.urlhttp://hrcak.srce.hr/76294en
dc.identifier.volume20en
dc.language.isoenen
dc.publisherhrcaken
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectDegree of Advertising Leverage (DAL)en
dc.subjectHospitality industryen
dc.subjecttourismen
dc.titleAdvertising Efficiencies in the Hospitality and Tourism Industryen
dc.title.serialActa turistica,en
dc.typeArticleen

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Academic Articles in Hospitality Sales (Feiertag Collection)