Magnuson credits direct distribution platform to occupancy growth
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TR Number
Date
2019-02-28
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Journal Title
Journal ISSN
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Publisher
Hotel Management
Abstract
Magnuson Hotels has reported a chainwide occupancy increase of 8 percentage points across its branded and soft-brand portfolios for the last six months of 2018. Driving the revenue increase was the launch in May 2018 of Magnuson Direct, the company's direct distribution and hotel management platform.
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Keywords
Magnuson Hotels, distribution platform, occupancy