Reinventing Authoritarianism: The Digital and the Donald

In Digital Demagogue: Authoritarian Capitalism in the Age of Trump and Twitter, communication and media scholar Christian Fuchs plunges into the depths of new media with an eye for the reemergence of authoritarianism, albeit in a refashioned form, and armed with a rich tradition of well-articulated critical theory. Fuchs presents a clear and explicit question to arm his analysis, namely: What is authoritarian capitalism and how is it communicated through social media? Using the contemporary parameters of the candidacy and presidency of Donald Trump, along with the complex phenomenon that is its supporting ideology, he explores the relationship between political communication and new nationalism to expose the dangerous marriage between authoritarianism and capitalism in prominent positions of power. This review charts Fuchs’s unique journey through critical theory and digital texts while responding to its ambitions both as a revitalized account of the critical theory tradition and as a cautionary tale of contemporary political movements. I primarily present his book as a sobering examination of the problematic entanglement of radical capitalism, authoritarian politics, and rapid communication strategies while remaining optimistic that it will influence several scholars to apply his theories as a potential strategy for positive liberation and/or contestation moving forward.