Accor Joins Forces With Hoxton Hotels Owner to Form Lifestyle Brand Giant

Accor comes together with Hoxton Hotels owners to produce the lifestyle brand Ennismore. The combination of 12 brands and 110 hotels in the pipeline will make Ennismore hard to rival among the marker. This remains the perfect time to launch a lifestyle brand as many hotels continue to focus on luxury and branding to differentiate themselves throughout the pandemic.