Managing Your Enrollment Destiny

Abstract

Student enrollment is, of course, a linchpin of a university’s health. Today, however, ongoing institutional financial pressures, shifting student demographics, increasing competition, and other manifestations of disruptive change in higher education make it imperative that institutions be particularly diligent in managing for success in enrollment. At the same time, continued economic difficulties for families, reduced funding by state governments, and the reduced number of high school graduates in many areas are among the many macro trends that also have a significant impact on enrollment success. Simply put, public universities need to be more strategic than ever about enrollment management. This report offers important strategies in that regard.