Competitive Advantage or Market Saturation: An In-Depth Comparison of Flash-Sale Sites Through Content Analysis [Summary]

Simple item page
dc.contributor.authorAday, James Brianen
dc.contributor.authorPhelan, Kelly Virginiaen
dc.contributor.authorPhelan, Kelly Virginiaen
dc.date.accessioned2017-09-17T20:11:04Zen
dc.date.available2017-09-17T20:11:04Zen
dc.date.issued2015en
dc.description.abstractThis study aims to identify the representativeness of hospitality and service industry firms on flash-sale sites such as Groupon and LivingSocial. Currently, academic findings related to the frequency of offerings from these firms are nonexistent. This research relied upon a content analysis rubric and daily measurement of offerings from randomly selected cities represented by Groupon and LivingSocial for a period of 6 weeks. The daily offerings for specific cities on the Groupon and LivingSocial sites were utilized as the primary data sources. Findings indicate firms in these industries, outside of restaurants, have shunned away from offering their services via flash-sale mediums.en
dc.description.notes287-313.en
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/10919/78913en
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectdaily dealsen
dc.subjectLivingSocialen
dc.subjectGrouponen
dc.subjecthospitality marketingen
dc.subjectcontent analysisen
dc.titleCompetitive Advantage or Market Saturation: An In-Depth Comparison of Flash-Sale Sites Through Content Analysis [Summary]en
dc.title.serialJournal of Hospitality Marketing & Managementen
dc.typeSummaryen
dc.type.dcmitypeTexten

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Competitive Advantage or Market Saturation An In-Depth Comparison of Flash-Sale Sites Through Content Analysis.pdf
Size:
353.13 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
Name:
license.txt
Size:
1.5 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Summaries of Academic Articles on Research in Hospitality (Feiertag Collection)