The Effect Of Holidays On Hotel Daily Revenue [Summary]

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Date
2019-02-22
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Journal ISSN
Volume Title
Publisher
Virginia Tech
Abstract

The holiday effect phenomenon has been studied in industry sectors such as securities, retail, and so on. Literature is devoid of a purposeful study specific to the hospitality industry that evaluates the economic impact of holidays on the hotel industry. The purpose of this study was to examine the impact of holidays on hotel daily revenue.

Description
Keywords
economic impact, daily revenue, holiday effect, lodging industry
Citation