Challenges of marketing and sales management in a city hotel - Using the example of hotel zeitgeist vienna [Summary]

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Date
2020-11-29
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Virginia Tech
Abstract

From the study, several suggestions were given for service and experience-oriented tourism and hospitality industries in Vienna. First, setting and maintaining a CRM database is required the first step in order to make marketing and sales effectiveness. Secondly, hotels should hold regular meetings with employees from all departments that meet clients for more cooperation and interaction. Last, regular training and suitable motivation also should consider important.

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Keywords
Hotel, Hotel sales, Customer relationship management
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