Identifying Preferences for Equal College Access, Income, and Income Equality

Revealed preferences for equal college access may be due to beliefs that equal access increases societal income or income equality. To isolate preferences for those goods, we implement an online discrete choice experiment using social statistics generated from true variation among commuting zones. We find that, ceteris paribus, the average income that individuals are willing to sacrifice is (i) $4,998 dollars to increase higher education (HE) enrollment by 1 standard deviation (14%); (ii) $1,168 dollars to decrease rich/poor gaps in HE enrollment by 1 standard deviation (8%); (iii) $2,897 to decrease the 90/10 income inequality ratio by 1 standard deviation (1.66).