Approaches to linking producers to markets

Abstract

In the present world most marketing systems work through coordinated linkages between farmers, processors, retailers and others. This paper reviews such examples of linkages developed directly by the private sector and those facilitated by NGOs and donor organizations. It describes different types of linkages, the different types of markets that are available, and the factors which affect the success of these linkages. The document also addresses the type of enabling environment that successful linkages require and provides recommendations.