Investigating the impact of advertising during economic shocks on firm performance in the hospitality industry [Summary]

dc.contributor.author	Kim, Taewoo	en
dc.contributor.author	Choi, Hyunsuk	en
dc.contributor.author	Song, Chanho	en
dc.contributor.author	Lee, Myong Jae	en
dc.date.accessioned	2019-02-19T20:28:23Z	en
dc.date.available	2019-02-19T20:28:23Z	en
dc.date.issued	2019-02-19	en
dc.description.abstract	This study examines the impact of advertising to determine whether advertising expenditure after economic shocks is associated with hospitality firm performance. Using the ordinary least squares (OLS) regression models for the earnings response coefficient study, we found that firm performance was positively related to hospitality firms that spent more on advertising immediately after a global financial crisis.	en
dc.format.mimetype	application/pdf	en
dc.identifier.uri	http://hdl.handle.net/10919/87722	en
dc.language.iso	en_US	en
dc.publisher	Virginia Tech	en
dc.rights	Creative Commons Attribution 4.0 International	en
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	en
dc.subject	advertising	en
dc.subject	economic shocks	en
dc.subject	earnings response coefficient	en
dc.title	Investigating the impact of advertising during economic shocks on firm performance in the hospitality industry [Summary]	en
dc.type	Summary	en
dc.type.dcmitype	Text	en

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