It’s been more than two years since Accor formed a lifestyle division, which includes brands Jo&Joe, Mama Shelter, SBE and Raffles, among others, to cater to a new branch of hotel clientele.
The need to change revenue-management processes and the staff required to run them is more prescient than ever as the world’s largest companies delve more and more into the bookings and distribution spaces, sources say.
Hoteliers continue to experiment with dynamic pricing but also seem to realize that even if guests receive all the industry’s latest education and thinking on rates, partnerships with online travel agencies will not be a thing of the past.
Those involved in revenue management say the next 18 months to five years will be a critical transition period of hiring, consolidation and hyper-personalization with the guest.