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Browsing by Author "Berger, Florence"

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    Sales skills in the hospitality industry [Summary]
    Plunkett, Robert L.; Berger, Florence (Virginia Tech, 1984)
    The study examines important skills that are necessary for employees to be better in sales. Presentation of the results of these surveys is preceded by commentary from the literature and from selected hotel sales executives regarding the unique nature of sales in the hospitality industry.