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Browsing by Author "Bosworth, Patrick"

Now showing 1 - 2 of 2
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    Building an Accurate Forecast: The Lifeblood of Any Hotel Revenue Manager
    Bosworth, Patrick (Lodging Magazine, 2019-03-14)
    Over the past 40 years, hoteliers have made significant progress in the field of revenue management. Revenue management is no longer just thought of as yielding or pulling levers to get a price to match demand. Many organizations have adopted a more holistic revenue strategy approach, aligning several departments around the same data, goals, and metrics.
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    The value of hotel-direct bookings is measured by more than numbers
    Bosworth, Patrick; Duetto (2018-05-31)
    When a controversial report finds “no measurable” benefits for hoteliers who shift their booking mix from online travel agencies to direct channels, you can be sure its arguments—especially a specious claim like direct-booking campaigns’ main goal is to “reduce transparency for consumers”—aren’t backed up by credible facts.In addition to the data science involved in revenue strategy, customer relationships matter a great deal to a hotel’s success.