Browsing by Author "Brudney, David M."
Now showing 1 - 2 of 2
Results Per Page
Sort Options
- Are Hotels Coveting only Half of the Millennial Market? Part OneBrudney, David M. (2017)Millennials currently spend more than $200 billion annually on travel; they plan to increase frequency and spending Inspired by destinations and authentic experiences 44 percent of millennials prefer rentals to hotels Airbnb understands the millennial’s mindset Nearly half are making less money than their parents did One in three still living with parents
- Are Hotels Coveting only Half of the Millennial Market? Part TwoBrudney, David M. (2017)What hotels can do/are doing to compete? In competing with lodging rentals, hotel brands have taken note and taking action. Hotels are working to individualize their properties so they feel more boutique. Some hotels are now ordering original guidebooks written by locals, while chains are creating collections of properties, like Hilton Curio, where the hotels are distinctive rather than cookie-cutter.