Browsing by Author "Hess, Danielle"
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- 4 tips for better hotel sales and marketingHess, Danielle (Hotel News Now, 2020-01-23)This article introduces a few tips from several sessions from the 2020 HSMAI Marketing strategy conference in order to succeed in sales and marketing in the hotel industry. 1. Digital marketers and revenue managers must work together 2. Keep your messaging simple 3. you should know when and what level you have to provide a personalized experience for guests. 4. Have a strategic PR plan
- 5 things affecting the US hotel industryHess, Danielle (2019-03-27)ATLANTA—The U.S. hotel industry continues to grow at a slow and steady pace, but there are several factors that could affect this period of growth.
- California hotel invests in temperature-reading techHess, Danielle (Hotel News Now, 2020-12-16)This article introduces the implementation of the new technology in the hotel; the thermal imaging and fever detection to keep guests and employees health and safety in the property.
- California hotel invests in temperature-reading techHess, Danielle (Hotel News Now, 2020-12-16)Thermal image technology is being used in a California hotel to determine the temperature of guests upon arrival. The radar scans people who pass through the lobby of the property and flag individuals who's temperature are too hot. Staff at the hotel state it gives guest's piece of mind heading into their stay to know that the hotel is providing the extra layer of COVID-19 security.
- CEOs hope for a strong 2021 as crisis continuesHess, Danielle (Hotel News Now, 2020-11-09)Ceos from Acccor, Best Wester, Hyatt, Hilton, IHG, and Marriott stressed to "control the controllable" during NYU's virtual hotel summit. According to STR the industry should improve 45% in 2021 compared to 2020 levels and the CEOs were hopeful regarding a possible vaccine. However, they noted that improvements regarding contact tracing will need to be stabilized to move the industry back to pre-pandemic numbers and also stressed the need of collaboration between countries and governments.
- Designers Adjust to Guests' Persistent Desire for Sustainable HotelsHess, Danielle (Hotel News Now, 2021-04-27)One of the most important advancements to reduce the impact on the environment is off-site manufacturing over traditional site construction, often referred to as pod construction. This process can reduce the carbon footprint at a construction site by reducing the transport needed to deliver materials to job sites. This pod construction is more than offset by the savings and improvement that a factory-controlled production can offer.
- Economist warns hoteliers to ‘fasten your seat belts’Hess, Danielle (2020-09-23)Bernard Baumohl, Chief Global Economist for the Economic Outlook Group gave the forecast for the U.S Economy from now on during his online presentation in conjunction with the Lodging Conference's online event. He mentioned there are three factors that affect the recovery of the U.S economy; the course of the Covid-19, U.S Stimulus Package, the presidential election. Also, he emphasized the pandemic will lead to some permanent changes in the near future including the travel industry.
- Experts’ outlook on current hotel development landscapeHess, Danielle (HNN, 2019-04-02)Experts on a panel at the Hunter Hotel Conference shared their takes on where hotel development stands in the current cycle, and addressed topics such as modular construction, labor and more.
- Ghost kitchens help to maximize hotel F&B spaceHess, Danielle (Hotel News Now, 2020-12-14)It is introduced how the ghost kitchen concept has been applied to Hotel F&B department. During the pandemic, focusing on the to-go and delivery, hoteliers try to make a profit from the F&B by increasing the number of restaurant brands that they offer.
- GMs forecast operations, guest behavior after pandemicHess, Danielle (2020-10-09)This is a collection of comments that how things will change for their hotel and the industry after the pandemic by hotel general managers all around the world. Their opinions are very diverse from the economic outlook to their sanitation policy. However, it is generally said that it would be tough for hotels to survive without any changes.
- Host Sees Opportunity to Acquire Outside Top 25 MarketsHess, Danielle (Hotel News Now, 2021-02-19)Host Hotels is in the process of taking their new business strategy of hotel acquisitions and possibly putting it to the test this upcoming quarter. Host is looking to acquire properties that are not within the top 25% of the market and lean on their reputable reputation to build their portfolio. As the COVID-19 vaccine continues to be rolled out, buyers are becoming more eager to absorb properties that they were previously apprehensive about purchasing.
- Hotel markets around the globe: Before and during COVIDHess, Danielle (2020-09-03)This article contains interviews with hoteliers all over the world about their market situation before the pandemic and during. However, they told that they were already faced challenges before the pandemic. Though there were hardships on their businesses, some expect a bright outlook from now on due to their geological characteristics.
- Hotel weddings are getting smaller, but budgets aren’tHess, Danielle (Hotel News Now, 2020-10-26)After the breakout of Covid-19, the demand for the wedding has not decreased greatly, however, the trend has changed in several aspects. Booking windows have shortened from 6-8 weeks to 2weeks to plan ahead while its size is getting smaller. The budget varies how the couple deals with the situation - cutting their budget from the side option like flowers or choose higher options for fewer guests. For these reasons, Microwedding package for around 20 persons has created.
- Hoteliers move to QR code use amid pandemicHess, Danielle (2020-10-14)In order to keep their guests safe by minimizing physical contacts as much as possible, hotels started to implement using QR codes to display their menu items and etc. The article shows a few real examples from Cayuga Collection hotel and Anantara The Palm Dubai Resort how they use QR codes to serve their customers safely.
- Hoteliers tap into creativity to celebrate ChristmasHess, Danielle (Hotel News Now, 2020-12-18)Several cases from all over the world are introduced for how hotels came up with the idea to market the Christmas season to attract more guests in these unpredictable times.
- Hotels stay focused on sustainability despite pandemicHess, Danielle (2020-09-16)Though the virus has led to new social distancing measures and disinfecting procedures, some hotels maintain their perspective for staying sustainable by getting rid of printed materials like menus or guest books. Hilton implemented several initiatives to reduce the uses of plastics in the process of hotel operation. This is not for the profit but for the entire people caring for their employees and the local environment as well.
- How Women in Leadership Have Balanced Pandemic ChallengesHess, Danielle (CoStar, 2021-03-15)During the American Hotel & Lodging Association's ForWard Thinking webinar series, executive women from AHLA's Board of Directors explained the challenges and adjustments they have faced and made to their work schedules due to COVID-19. The panel noted the strategies that their companies are putting in place to assist overwhelmed staff with their workload. Coping tools from Hyatt, Omni, Choice, and Accor included mental health tool kits, extended PTO, and "do not disturb" days. Although the workload has increased for many women, the opportunity to work from home has provided flexibility for women and children throughout the pandemic.
- Recovery in Boutique Hotel Segment Varies by LocationHess, Danielle (Hotel News Now, 2020-09-18)Boutique hotels, specifically resort style, saw the steepest decline in revenue per room for the month of July. However, a slight glimmer of hope being that there was a bump in occupancy over the July 4th and Labor Day weekends. U.S. hoteliers will look to China as a strong example of when the markets could possibly resume to pre-pandemic levels.
- US hotel industry desperate for next round of reliefHess, Danielle (Hotel News Now, 2020-12-17)Congress is the closets they have been to reaching a deal on the second wave of COVID-19 funding since April of 2020. However, many industry leaders urge the hotel industry to remain a unified voice heading out of the lame duck session. Sharing a unified voice regarding the hotel industry's needs will make it clearer to Congress within the New Year of the specifics that are important to building back the hotel industry to pre-COVID-19 success.
- US Hotel Industry Performance Outpacing ExpectationsHess, Danielle (CoStar, 2021-03-26)Amanda Hite, President of STR, noted that her team is pleasantly surprised they were wrong with their overall pandemic recovery forecast for quarter one of 2021. The rollout of vaccinations and increased stimulus spending has been extremely helping for the hotel industry. However, experts remain concerned regarding the ADR recovery and where that will lead the industry rates. If the ADR does not drop, recovery for the industry will move faster. Another key factor will be the comeback of transient demand, which Hite explained is predicted to be down 40-50% of 2019 levels in the fourth quarter of 2021. The industry must continue to see an uptick in transient demand to survive this challenging period.